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BLACKPINK’s first official album to be released in September: YG

It’s a three-step strategy spanning almost four months, claims YG Entertainment.

After reports of a June comeback have surfaced earlier this month, YG Entertainment finally dropped an update on the hint when BLACKPINK‘s first official album will be released on May 18.

According to their entertainment label, BLACKPINK has finally completed over 10 tracks of new songs, which will compose the group’s first full album since their debut.

The quartet are currently almost done on preparing for visual shooting and choreography practice. The group will first release the album’s pre-release track in June, signaling their return, and then follow-up with another single on a special format in either July or August.

YG Entertainment revealed then that they are planning to release BLACKPINK’s full album in September.

They are experimenting a never-before release strategy to release contents in 3 different terms so that the group will get opportunities to visit the fans with more contents and performances.

This came after YG Entertainment being bombarded with requests from fans to promote BLACKPINK more actively previously. Fans have previously mobilsed trucks to be stationed outside the entertainment label’s headquarters in the city’s Mapo District, for the second time within six months to have their voices heard.

In other news, it was also hinted out that fans should look forward on Lady Gaga and BLACKPINK’s collab “Sour Candy” to be released on 29 May.

BRYAN SNOW / HallyuLife

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