SINGAPORE – PUMA is bringing another anchor campaign back for the year, #CaliTravelog, but it’s special this time. The brand mixes a tinge of California vibes presented by K-pop star and singer Hyolyn.
Hyolyn was once the leader of the now disbanded quartet SISTAR, but is now also working on her solo endeavours with hit tracks like “Dally”, “SEE SEA” and more.
According to a press release, this line of PUMA products was inspired by the west coast sunny vibes in California, which epitomises the spirit of a PUMA Cali girl. The OG California sneaker, which has always been in vogue, is now coming back in revamped versions of a versatile chunky rubber sole and subtle metallic details with an understated neutral colorway, making this into a dreamy street style in line with the latest designs and trends.
Of course, there’s pretty much no reason you shouldn’t buy this shoe, but if you’re not convinced as of yet. We’ve more to share. There will be several giveaway contests held by PUMA themselves too!
Contest 1: Win yourself a trip to California!
Fans of PUMA Cali will win the opportunity to bring to life the spirit of a PUMA Cali girl. From holiday options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre, all of which are specially handpicked to emulate the style and adventures of a unique holiday experience.
Worth USD$4000, fans may participate in the giveaway simply by getting the “Cali Dream Trip Ticket” with every purchase of the PUMA Cali sneakers.
Contest 2: Magic of PUMA Cali Mirror for tickets to PUMA’s Cali Party
Snap a picture of yourself wearing PUMA Cali sneakers with any PUMA Cali mirror at participating stores and you might be on your way to attend the PUMA Cali Party.
NOTE: This Contest commences on 7th January 2019 and ends on 31st March 2019, 11.59pm (GMT+7). This contest is only open to participating outlets and e-commerce platforms in Malaysia, Singapore and Indonesia as stated below:
Malaysia
PUMA Aeon Mall Tebrau City, KLCC, Sunway Pyramid, Pavilion, Queensbay Mall, Mid Valley, SkyAvenue, Paradigm Johor Bahru, Imago KK, Suria Mall, Langkawi Fair and al-ikhsan, CROSSOVER, JD Sports, LEA Group, Studio, Original Classic, Retail Empire, RSH Malaysia, Sports Direct, AW LAB, ZALORA Malaysia.
Singapore
PUMA Bugis+, Marina Bay Sands, Paragon, Suntec City, VivoCity and AW LAB, Limited Edt, The Social Foot, JD Sports, ZALORA Singapore.
Indonesia
PUMA Senayan City, PUMA Grand Indonesia, PUMA Trans Studio Bandung, PUMA Centre Point Medan, PUMA Manado Town Square, PUMA SKA Mall Pekanbaru, PUMA Beachwalk Bali, ZALORA Indonesia
The PUMA Cali Party is slated to take place in Kuala Lumpur, Malaysia on 27 April 2019 where fans from the region will be able to meet and party with the K-pop star at Sentul Depot, Kuala Lumpur in Malaysia, this will be Hyolyn’s first appearance as a solo artiste in Malaysia.
Stay tuned to us for the latest updates and pictures!
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